New Role Alert: Amit Patel named Head - Consumer Marketing Excellence, Cipla India Rx
Amit Patel has been elevated to Head - Consumer Marketing Excellence, Cipla India Rx.
Patel announced the development through a LinkedIn post, stating, "Excited to share that I’ve taken on a new role as Head – Consumer Marketing Excellence, Cipla India Rx. It’s been a meaningful journey leading clutter-breaking campaigns that have aimed to shift perception, build awareness, and create deeper connections between patients and therapy. Whether it was normalizing inhaler usage with Berok and Tuffies, breaking stigma around chronic conditions, or celebrating Cipla’s 90-year legacy in healthcare—each campaign has been rooted in purpose and insight."
Patel, a consumer marketing evangelist and expert in Digital marketing and e-commerce, has 15 years of rich experience in India and International Markets - leading diverse teams, social media marketing, performance marketing and content marketing.
Established in 1935, Cipla is a global pharmaceutical company focused on agile and sustainable growth, complex generics, and deepening portfolio in its home markets of India, South Africa, North America, and key regulated and emerging markets. It has strengths in the respiratory, anti-retroviral, urology, cardiology, anti-infective, and CNS segments. It has 47 manufacturing sites around the world which produces 50+ dosage forms and 1,500+ products using cutting-edge technology platforms to cater to its 80+ markets.
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