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  • Piramal Pharma forays...

Piramal Pharma forays into feminine intimate care category with launch of i-feel

Ruchika SharmaWritten by Ruchika Sharma Published On 2021-03-09T12:12:47+05:30  |  Updated On 9 March 2021 12:12 PM IST
Piramal Pharma forays into feminine intimate care category with launch of i-feel
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New Delhi: Piramal Pharma on Monday said its consumer products division has forayed into the feminine intimate care category.

The company has launched 'i-feel Gentle Intimate Wash' which would be initially available in the West Bengal market and on all leading e-commerce platforms.
Piramal said it has also roped in movie actress Yami Gautam as the brand ambassador for the product.
"We are confident that the launch of Piramal's 'i-feel' would provide women with a contemporary and trusted solution for their intimate hygiene needs. Our association with leading Bollywood actress Yami Gautam will lend a modern Indian woman's perspective to 'i-feel', an ethos central to the brand itself," Piramal Pharma Ltd Chairperson Nandini Piramal said in a statement.
Read also: Piramal Pharma to increase Stake to 100 percent in Convergence Chemicals
The company said 'i-feel' gentle intimate wash is free of sulphates, paraben and alcohol which makes it gentle and safe for a woman's intimate area.
It contains lactic acid that helps maintain vaginal pH balance and is enriched with Neem, Tulsi and Tea Tree oil that keep infections and irritation away, it added.

Read also: Piramal Pharma invests over Rs 235 crore to expand Michigan facility



piramal pharmapiramal pharma newsfeminine intimate careyami gautami-feel gentle intimate wash
Source : PTI
Ruchika Sharma
Ruchika Sharma

    Ruchika Sharma joined Medical Dialogue as an Correspondent for the Business Section in 2019. She covers all the updates in the Pharmaceutical field, Policy, Insurance, Business Healthcare, Medical News, Health News, Pharma News, Healthcare and Investment. She has completed her B.Com from Delhi University and then pursued postgraduation in M.Com. She can be contacted at editorial@medicaldialogues.in Contact no. 011-43720751

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