Sanofi unveils new corporate brand, logo
Paris: Sanofi has unveiled a new bold and unifying corporate brand that supports the modernization and transformation the company launched in December 2019.
The new logo is a representation of Sanofi's new purpose and ambition, which is inspired by the simple and motion-oriented codes of the tech industry. The two purple dots embody the scientific journey between a starting point – the curiosity of questioning the status-quo and wondering "what if?" – and a finish line – the eureka moment where innovative solutions are unlocked to impact people's lives.
"As we approach the half century mark of our company's existence, we have undertaken the most important transformation and modernization in our history," said Paul Hudson, CEO of Sanofi. "In 2019, we launched our Play to Win strategy, which focuses on applying our platform for innovation to produce first- and best-in-class treatments and vaccines. Our new brand is a natural and important next step in this journey and represents the integrated way in which the company will work to achieve our shared ambition to transform the practice of medicine."
Current business units Sanofi Pasteur and Sanofi Genzyme, focused on vaccines and specialty care respectively, and all other acquired brands, will be united under the singular Sanofi name and brand.
"These brands have for years symbolized the impact that innovation can have on people's lives. Thinking, acting, and behaving as a single entity under a new shared purpose and identity will position Sanofi to have greater impact by more strategically applying the resources that exist across the company to drive innovations that matter," the company said in a release.
" With our new brand, we have sought to provide our people, our partners, patients and healthcare professionals with a clear and strong understanding of who we are and what we are set to achieve," said Josep Catllà, Head of Corporate Affairs at Sanofi. "Sanofi's attitude is humble, authentic—and a little bit unconventional too. We believe that our new brand and logo carve out a unique space in the healthcare industry that perfectly represents our new purpose to chase the miracles of science to improve people's lives."
