Rs 1.91 Crore spent on Doctors Travel: Pharma Company faces UCPMP heat, soon action against 30 doctors Farhat Nasim24 Dec 2024 12:43 PM ISTNew Delhi: In a first of its kind case under the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, the Apex Committee for Pharma...
Pharma-sponsored Indian CMEs allowed, but Govt sets speaker-to-participant ratios for such events Farhat Nasim10 Oct 2024 4:08 PM ISTNew Delhi: Noting that pharma-sponsored Continuing Medical Education (CME)/ Continuing Professional Development (CPD) programs that are being...
UCPMP 2024: 5 major takeaways for Indian Pharma Marketers Meghna A Singhania16 March 2024 1:50 PM ISTNew Delhi: With the Government of India announcing the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, it serves as a first...
New Pharma Code places limit on number of samples a pharma Co can give to doctor Roshni Dhar14 March 2024 5:44 PM ISTPharma companies and Medical Representatives (MRs) can only distribute sample packs that strictly adhere to the prescribed dosage for a maximum of...
New Pharma Code Limits Number of samples that Pharma Company can give to a doctor Farhat Nasim13 March 2024 3:38 PM ISTNew Delhi: Pharma companies and Medical Representatives (MRs) can only distribute sample packs that strictly adhere to the prescribed dosage for a...
HC relief to Abbott India, allows Rs 48 crore spent on gifts to doctors in 2008-09 to be claimed as expense Farhat Nasim16 Feb 2023 7:21 PM ISTMumbai: In respite to drug maker Abbott India Ltd., the Bombay High Court has ruled that the CBDT Circular issued in 2012 as per which the expenses...
ITAT allows Rs 3 crore deduction to Merck, says free samples to doctors recognized under UCPMP not violative of MCI Rules Farhat Nasim24 Jan 2023 7:33 PM ISTMumbai: Allowing a deduction of Rs 3 crore to pharma company Merck Limited, the Mumbai Bench of Income Tax Appellate Tribunal (ITAT) has held that the...
Now TDS on free physician samples, Doctors under Income Tax net Farhat Nasim21 Jun 2022 3:15 PM ISTSetback to Traditional Pharma Marketing
Digital Messaging: Approach for Pharmaceutical Brand Marketers Pawan V Kulkarni25 May 2021 3:18 PM ISTCovid & Rigid Minds The future will be of those brand managers and marketers who are capable of bringing sharper thought processes to the...
Pharmaceutical Medico-Marketing: In the COVID-19 Era and Beyond Meghna A Singhania31 Dec 2020 11:42 AM ISTThe COVID-19 pandemic has led to unprecedented changes in every facet of civilization and the pharmaceutical industry has been no different from...
Long Story Short: Lessons for pharma brand managers from signboards Pawan V Kulkarni18 July 2020 4:10 PM ISTWith no sign on how soon the doctors will meet pharma representatives physically, pharma brand managers can gear up to crystalize their brand...
Changing Pharma Marketing: Transition From Visual Aid To Digital Ads Pawan V Kulkarni3 July 2020 5:16 PM ISTWhy "Visual Aid" thinking may not help pharma brand managers anymoreRelearning the art of basic messaging"Keep it crisp" bosses repeatedly told brand...
