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Pawan V Kulkarni
Pawan V Kulkarni

    The author is a pharmaceutical marketing professional with 20 years experience. Currently working as General Manager - Corporate Strategy with a leading pharmaceutical company in India. The views expressed in the articles are solely those of the author in his private capacity. Twitter handle - @pawankulkarni.

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    • Pawan V Kulkarni

    Articles By : Pawan V Kulkarni

    Featured image representing AI

    History Repeats: From Few Bigs to Many Smalls, and Now AI's Turn

    Pawan V Kulkarni31 Jan 2025 2:32 PM IST
    When ChatGPT entered the scene, it wasn't just a ripple. It was a big splash that made tech giants go wide-eyed, and one big giant even failed...
    PR In Pharmaceutical Marketing – Gaps Galore and What Can Marketers Comprehend?

    PR In Pharmaceutical Marketing – Gaps Galore and What Can Marketers Comprehend?

    Pawan V Kulkarni3 March 2023 12:55 PM IST
    It’s time to tweak our mindset Friends in the industry frequently express about cross-functional legal or compliance teams often being at...
    Digital Ads and Brand Messaging in Pharmaceuticals

    Digital Ads and Brand Messaging in Pharmaceuticals

    Pawan V Kulkarni29 May 2021 12:09 PM IST
    This article is a part of a series titled " ABCD of Digital Ads for pharma". For reading part 1 article of the series click hereI do paint sometimes...
    Digital Messaging: Approach for Pharmaceutical Brand Marketers

    Digital Messaging: Approach for Pharmaceutical Brand Marketers

    Pawan V Kulkarni25 May 2021 3:18 PM IST
    Covid & Rigid Minds The future will be of those brand managers and marketers who are capable of bringing sharper thought processes to the...
    Are we suffering from COVIDIGITALITIS?

    Are we suffering from "COVIDIGITALITIS"?

    Pawan V Kulkarni17 Nov 2020 10:36 AM IST
    We feared the first wave of COVID19 but managed to curtail the further widespread in mid of chaos. Now knowing that COVID 19 is here to stay, we...
    Long Story Short: Lessons for pharma brand managers from signboards

    Long Story Short: Lessons for pharma brand managers from signboards

    Pawan V Kulkarni18 July 2020 4:10 PM IST
    With no sign on how soon the doctors will meet pharma representatives physically, pharma brand managers can gear up to crystalize their brand...
    Changing Pharma Marketing: Transition From Visual Aid To Digital Ads

    Changing Pharma Marketing: Transition From Visual Aid To Digital Ads

    Pawan V Kulkarni3 July 2020 5:16 PM IST
    Why "Visual Aid" thinking may not help pharma brand managers anymoreRelearning the art of basic messaging"Keep it crisp" bosses repeatedly told brand...
    Will LIKE, SHARE and SUBSCRIBE invade pharmaceutical marketing post-COVID?

    Will LIKE, SHARE and SUBSCRIBE invade pharmaceutical marketing post-COVID?

    Pawan V Kulkarni21 May 2020 2:32 PM IST
    The Toughest Is That First StepSome may ask, is digital in pharma really needed?Few say YES! Even me because information spread that has been...
    Covid19 & Pharmaceutical Marketing : The 5Cs for the New Normal

    Covid19 & Pharmaceutical Marketing : The 5Cs for the New Normal

    Pawan V Kulkarni2 May 2020 6:43 PM IST
    "There are decades where nothing happens, and there are weeks where decades happen"Vladimir Lenin's line might depict the COVID19 strike.For most of...

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