Are we suffering from "COVIDIGITALITIS"?
We feared the first wave of COVID19 but managed to curtail the further widespread in mid of chaos. Now knowing that COVID 19 is here to stay, we are coping to ride the wave. Since the invasion of COVID19, apart from other industries, the entire pharmaceutical & healthcare ecosystem including sales and marketing teams are suffering from what we can now call it "COVIDIGITALITIS".
The author is a pharmaceutical marketing professional, digital enthusiast with 20 years experience. Currently working as General Manager -Corporate Strategy with a leading pharmaceutical company in India. The views expressed in the articles are solely those of the author in his private capacity. Twitter handlle - @pawankulkarni.