Inaugural session held on 24th February 2022 during virtual AYUSH E-mela

New Delhi: PHD Chamber in collaboration with Ministry of AYUSH, Govt. of India is organizing AYUSH E-Mela Virtual Conference cum Expo 2021 from 24th-26th February 2022.

The PHDCCI organized a virtual Inaugural session today for AYUSH E-Mela. The Eminent Dignitaries present were Smt. Kavita Garg, Joint Secretary, Ministry of AYUSH, Govt. of India, Dr. Rajiva Rai, Chair, AYUSH Committee & Head Research, Dabur India Limited, Mr. Jitender Sodhi, Co-Chair, AYUSH Committee, PHD Chamber and CMD, AYUSH Herbs Private Limited, Dr. Santosh Joshi, Co-Chair, AYUSH Committee & Sr. General Manager, (R&D) Hamdard Laboratories India, Mr. Arvind Varchaswi, Managing Director, Sri Sri Tattva and Mr. Vivek Seigell, Assistant Secretary-General, PHDCCI.

Smt. Kavita Garg said about covid-19 has come as an opportunity for entire AYUSH sector. She mentioned that Ministry has conducted more than 142 clinical studies on covid-19 during the pandemic. She further talked about importance of medical tourism package and its services. She highlighted that, this is the right time to position India as a global hub for AYUSH after the pandemic, since the field is witnessing a resurgence across the world.

Dr. Rajiva Rai said that India's AYUSH has reported tremendous growth in the last few years because of growing global and domestic demand, enabled by research and development in the sector. He mentioned that Covid-19 has proved the effectiveness of AYUSH system of medicine in the preventive healthcare and boosting immunity. The AYUSH sector proved as an important resource as a first-line defence in the current crisis.

Dr. Santosh Joshi mentioned that traditional medicine can play an important role as it is the oldest system. At present, we are witnessing a highly receptive environment where the value of AYUSH systems in healthcare is widely recognized.

Mr. Arvind Varchaswi talked about the quality standard in AYUSH System. He also urged that Government and Industry should collaborate together in making the standardization of products better. He highlighted that these virtual AYUSH E-Mela will definitely help the Industry to grow and create branding for their products and AYUSH system will also be recognized domestically and Internationally. He mentioned that quality of Raw materials is important as it defines the quality of the final product.

Mr. Jitender Sodhi gave a formal vote of thanks to Hon'ble Minister of state for sharing a video message and blessing and guidance for the expo. He said, the traditional herbal medicines, such as Ayurveda, Siddha, and Unani are considered safe because of their long history and benefits.He further thanked all eminent dignitaries for sparing their valuable time for joining today's Inaugural session.

The AYUSH E-Mela Inaugural session was attended by more than 150 delegates and there are more than 32 Stalls participation received from the AYUSH Sector. The Quality Certified and Standardized Herbals Private Limited was Associate Partner for the AYUSH E-Mela.

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