Now, EMI scheme available for cancer treatment

The company also plans to introduce flexi payment scheme for other high value cancer drugs very soon, he added.

Both Abirapro and Evermil need to be taken for long durations of time ranging from a few months to over a year or more. Both the drugs are critical for the survival of patients.

"Due to high price of these two brands many patients are not able to take the full treatment or because of the price many are avoiding to take the proper treatment," Vasudevan said.

In order to support the patients, the company is rolling out the flexi pay initiative in 12 cities -- Bengaluru, Mumbai, Pune, Ahmedabad, Hyderabad, Cochin, Kolkata, Chennai, Indore, Jaipur, New Delhi and Chandigarh.

As per the scheme, the patients have an option of EMI tenure of 3 months, 6 months and 9 months. They can use credit cards at select locations for buying the drugs. No processing fee is levied on the patients for this transaction.

"Oncology is a focus therapeutic segment for us, not only in India but also globally. Our efforts will be to continue to expand our cancer patient base and make a difference in their lives," Vasudevan said.

Around 12,000 deaths occur due to prostate cancer in the country every year and only about 10-15 per cent patients get complete treatment for the disease.

Besides, about 29,000 patients are being diagnosed with renal cell carcinoma every year in India. Around 1.56 lakh cases of Metastatic breast cancer were diagnosed last year in the country.