Put Autoblock on Internet ads on Sex Determination: SC to Google, Yahoo, Microsoft
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NEW DELHI: Search engines like Google, Yahoo and Microsoft are under "obligation" to check advertisements pertaining to pre-natal sex determination in India, the Supreme Court said, as it directed them to develop in- house methods to prohibit such content.
"In our considered opinion, they (Google, Yahoo and Microsoft) are under obligation to see that the 'doctrine of auto block' is applied within a reasonable period of time. It is difficult to accept the submission that once it is brought to their notice, they will do the needful. It need not be over emphasised that it has to be an in-house procedure/method to be introduced by the companies, and we do direct," a bench of Justices Dipak Misra and C Nagappan said.
The direction came after Solicitor General Ranjit Kumar told the apex court that Indian units of Google, Yahoo and Microsoft have agreed to follow the law on sex determination and would not allow any advertisement or "publish any content" on the issue on their respective search engines.
He told the bench that all the three companies have developed a technique called "auto block" which prohibits advertisements on sex determination the moment any "advertisement or search" is introduced in the online system.
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