Violation of Medical Ethics: Doctors warned for getting featured in unethical advertisements in Kerala

He told, "The doctors attached to the association who violated the norms have been given strict direction to stop it. They have been asked to remove their photographs and details from the places of publicity or else strict action will be taken against them."

"No legal action has been taken yet by the medical council," he added.

The Medical dialogues team had earlier reported where it mentioned the situations and circumstances wherein a registered

medical practitioner is allowed to advertise in an ethical manner (clause 6.1 of the code of ethics). These are limited to the following

• On starting practice


• On change of type of practice


• On changing address


• On temporary absence from duty


• On resumption of another practice


• On succeeding to another practice


• Public declaration of charges

All registered medical practitioners are hereby advised to adhere strictly to the norms of advertisement as well as all other norms laid down in Indian Medical Council (Code of Professional conduct, Etiquette and Ethics) Regulations, 2002.

Read Also: DO NOT Cross LaxmanRekha of Ethical Advertising: Medical Council warns its Doctors

Dr K V Babu a physician and public health activist told the Hindu, "Corporate hospitals are free to advertise their facilities and services but they cannot advertise their services making use of the photographs and details of the doctors under their employment. Doctors are well aware of these provisions in the Code of Ethics."

"MCI's Code of Ethics is binding on the doctors and not the hospital. MCI has jurisdiction only over doctors. So even if it is the hospital which is putting out the advertisements featuring doctors' photographs, the latter alone will be held liable for the violation of medical ethics," Dr. Babu added.

 

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