Hospital, Doctors under Medical Council radar for offering free treatment as supermarket deals
Raipur: Referring to an advertisement that shows free OPD service is being given to people in exchange of Supermarket shopping, the Chhattisgarh Medical Council has demanded immediate action from the Haryana Medical Council regarding the matter.
Writing to Haryana, the Registrar of Chhattisgarh Medical Council, Dr. Shrikant Rajimwale pointed out that such an advertisement was not only derogatory to medical profession but it was also a blatant violation of MCI rules. Therefore, Chhattisgarh Medical Council urged action in the matter for upholding the dignity of medical profession.
The matter concerned an advertisement which showed that Madalasa Hospital has joined hand with SODHI's Supermarket and is offering free OPD with a senior consultant at Madalasa Hospital for Shopping daily needs at the Supermarket.
Launching "Our Neighborhood our Community Program", the advertisement mentioned, "Shop your daily needs at SODHI's super market & get 1 free OPD with a senior consultant at Madalasa Hospital." In fact, the advertisement also featured the photos of nine doctors along with their names.
Mentioning that the particular advertisement blatantly violated the MCI Professional conduct, Etiquette and Ethics Regulations 2002, the letter also signed by the President of Ethics Committee of Chhattisgarh Medical Council, Dr. Lalit Shah also mentioned the the ways in which the advertisement violated the MCI rules.
Barsha completed her MA from the University of Burdwan, West Bengal in 2018. Having a knack for Journalism she joined Medical Dialogues back in 2020. She mainly covers news about medico legal cases, NMC/DCI updates, medical education issues including the latest updates about medical and dental colleges in India. She can be contacted at email@example.com.