KEM Hospital to go social submits proposal to BMC

"The idea of starting an Instagram page is to make people understand that the public hospitals are very much equipped and capable of performing complicated surgeries, operations and have good treatment facilities. Through social media, we will be able to provide information about the facilities and services provided in the hospital. Moreover, we will also share the case study of rarest or complicated surgeries which have been successful which will not only create awareness but it will help us to gain the belief of the citizens coming for treatment," he added.

Also read- Smriti Irani Inaugurates KEM Hospital's One Stop Centre For Rape Survivors

An official from the civic health department told mid-day, "Patients suffering from common and rare diseases are treated at civic hospitals. We have the best and most experienced team of doctors. So it is the need of the hour to promote services and facilities provided by the hospital."

Another official from the health department said, "Not only KEM, but all hospitals must engage with the public on social media. It will improve the image of BMC-run hospitals and also change people's perception of them. Moreover, it will help institutions debunk false information."

Additional Municipal Commissioner Suresh Kakani said, "The BMC is on Facebook, Instagram, and Twitter and gets a good response. We will see what needs to be done in the context of KEM hospital's proposal."