Bausch + Lomb eyeing expansion to 800 towns
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MUMBAI: Vision care company Bausch + Lomb, a part of the health and wellness firm, Valeant Pharmaceuticals International is looking to expand its presence to nearly 800 tier III and tier IV cities.
"We are present in all the tier I and tier II cities, and are now looking to expand our reach further to cover up to 800 smaller towns," MD India and SAARC, Bausch + Lomb, Sanjay Bhutani told PTI.
"We are looking at increasing our distribution reach by at least 40 per cent this year," he added.
Bausch + Lomb products are currently available in 10,000 optical retail stores, and it is targeting to reach 15,000 stores over the next two years, he added.
The company, which test marketed its coloured lenses last year in the market, is launching 36 colour variants under the Lacelle brand, which will be available in stores by November, he said.
Bausch + Lomb which enjoys a market share of 60 per cent in India, is looking at increasing market penetration with several India-specific products in the pipeline.
"We are present in all the tier I and tier II cities, and are now looking to expand our reach further to cover up to 800 smaller towns," MD India and SAARC, Bausch + Lomb, Sanjay Bhutani told PTI.
"We are looking at increasing our distribution reach by at least 40 per cent this year," he added.
Bausch + Lomb products are currently available in 10,000 optical retail stores, and it is targeting to reach 15,000 stores over the next two years, he added.
The company, which test marketed its coloured lenses last year in the market, is launching 36 colour variants under the Lacelle brand, which will be available in stores by November, he said.
Bausch + Lomb which enjoys a market share of 60 per cent in India, is looking at increasing market penetration with several India-specific products in the pipeline.
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