IMA launches Poochna Mat Bhoolo-organ donation awareness drive to check black market trade
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MUMBAI: Doctors in India will now get text alerts reminding them to ask families to donate organs of their deceased loved ones as part of a nationwide campaign to solve the country's organ shortage that has fuelled a black market trade in organs.
The drive, "Poochna Mat Bhoolo" - which means "don't forget to ask" in Hindi - will target 300,000 doctors and is the latest in a string of awareness campaigns in the country after a kidney racket involving a poor woman was busted in a top Mumbai hospital last year.
According to government data, 200,000 people are waitlisted for kidneys in India and 30,000 currently await a liver. Legal donations meet about 3 to 5 percent of the demand.
"Families don't remember to donate organs when a loved one dies, or it's too late by the time they do. So we are reminding doctors to speak to them immediately after a death," said Krishan Kumar Aggarwal, president of the Indian Medical Association, which launched the drive.
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