Managing Difficult to Treat Hypertension with Newer ARBs Prof. Soumitra Kumar18 July 2020 12:15 PM ISTA considerable number of patients with hypertension remain resistant to treatment despite the many therapeutic options available today for...
Changing Pharma Marketing: Transition From Visual Aid To Digital Ads Pawan V Kulkarni3 July 2020 5:16 PM ISTWhy "Visual Aid" thinking may not help pharma brand managers anymoreRelearning the art of basic messaging"Keep it crisp" bosses repeatedly told brand...
Controlling Hypertension with Azilsartan: Recent Advances Uday Jadhav26 Jun 2020 12:00 PM ISTAzilsartan is a newer, potent, and safe angiotensin II receptor blocker taking control over hypertension. It has played an essential role in changing...
Clinical overview and practice recommendations for physicians undertaking COVID-19 critical care: Dr Yash Paul Sharma and Dr Prem Aggarwal Hina Zahid24 Jun 2020 9:34 AM ISTFollowing practice recommendations have been compiled by cardiologists Dr Yashpaul Sharma and Dr Prem Aggarwal These recommendations...
Perspective: Covid-19 tests in India can cost low and will help widen the net to get realistic picture Dr. Ishwar Gilada6 Jun 2020 11:01 AM ISTIndia, despite being number two in population (1380 million), was considered fortunate in Covid-19 as it had advantage of learning from the successes...
COVID-19 and Mental Health: The Elephant in the Room Dr Jeegar Dattani3 Jun 2020 9:20 AM ISTWe are beyond two months in a nationwide lockdown. We have covered every implication of this pandemic, the important and even the less important...
Perspective: Managing COVID 19 ratifies the need for Palliative Care in medical curriculum Dr. Rajagopal1 Jun 2020 10:54 AM ISTThe following article has been jointly contributed by Dr M R Rajagopal, founder Pallium India and Richard SmithWhat is the duty of care of a doctor...
Opinion: Hostility among authorities and medical community can be counterproductive in the war against Covid-19 Dr. Ishwar Gilada27 May 2020 4:06 PM ISTThe prevailing atmosphere among healthcare providers in Mumbai city has turned unpleasant following continued rounds of threats from the authorities....
Will LIKE, SHARE and SUBSCRIBE invade pharmaceutical marketing post-COVID? Pawan V Kulkarni21 May 2020 2:32 PM ISTThe Toughest Is That First StepSome may ask, is digital in pharma really needed?Few say YES! Even me because information spread that has been...
Unsustainability and Pandemics: Exploring the relationship and finding the crucial underlying factor PARAMDEEP14 May 2020 10:07 AM ISTThe year 2020 has started on a perilous note for human civilization. Earlier we had Australian bushfires which led to burning up of flora and fauna of...
Covid19 & Pharmaceutical Marketing : The 5Cs for the New Normal Pawan V Kulkarni2 May 2020 6:43 PM IST"There are decades where nothing happens, and there are weeks where decades happen"Vladimir Lenin's line might depict the COVID19 strike.For most of...
Understanding Ordinances at central, state level to combat acts of violence against healthcare service workers! Safeena Mendiratta27 April 2020 9:15 PM ISTThe healthcare service workers are our frontline warriors in combating the spread of Covid-19. They deserve our highest respect and encouragement at...
