Through the consistent innovative & pioneering initiatives of the Foundation, Breast cancer is no longer a 'closet issue' in this region – it is a much commonly discussed topic, thus bringing about the much-needed awareness resulting in more lives being saved.

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Since 2010, over the past TEN years, Ushalakshmi Breast Cancer Foundation has been illuminating HYDERABAD'S historic & prominent buildings in PINK to spread the message of Hope, Survival and Courage to those who have fought breast cancer, and equally, remind people that women over 40 must get themselves an annual Screening Mammogram to detect breast cancer early. As breast cancer cannot be prevented, the only way to fight breast cancer is early detection.

Despite the ongoing Pandemic, in an effort to demonstrate the power of PINK (a colour that represents breast cancer awareness),Charminar, Buddha statue & KIMS Hospital are being illuminated in PINK this evening for a record TENTH consecutive year to mark the beginning of International Breast Cancer Awareness month.

Illumination of prominent buildings in PINK is just one way to attract the attention and curiosity of people and raise the awareness about importance of early detection

Hyderabad is the only city in Asia to have so many prominent buildings and historic monuments turn PINK in one night in support of breast cancer awareness.

The idea started off in the year 2000, When Estee Lauder group of companies illuminated their buildings world over in PINK to mark the beginning of International Breast cancer Awareness month. 20 years on, this PINK campaign has caught on worldwide.

Due to the ongoing pandemic, THE PINK RIBBON WALK, which has now become a benchmark SIGNATURE annual event in Hyderabad would not be held for the FIRST time in 13 years.

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